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Author marketing experts will answer yes to this question every time. A blog serves several important functions in the overall marketing campaign. Its not just a place where the writer or the publicity agency, if the writer has hired one will talk about the new book. [link widoczny dla zalogowanych] Its also a place that can become very search engine friendly, if handled correctly, and lead readers to the connected website and into the sales process.
Whether its business book promotion or widget sales, Google and the major search engines love to see fresh, relevant content on a website. (Although we differentiate between website and blog, search engines do not.) Until blogs [link widoczny dla zalogowanych] came into fashion, anyone with a website faced a quandary: How to keep putting content on a website that [link widoczny dla zalogowanych] already has all the content it needs.
Blogging has solved that problem. In book promotion, the author or his or her publicity firm can make sure new posts are going up on an appropriate schedule. Because these posts arent actual website pages such as Home, About, Books, History, etc. a wide variety of topics can be covered without sludging up the streamlined navigation of [link widoczny dla zalogowanych] the main website.
Authors can write blog posts about their books, how and where they learned to write, the art of writing, the passion of writing, writing pitfalls, other books theyve read and liked and just about anything else. What is the point of all this?
Traffic.
Relevant content that is always being added [link widoczny dla zalogowanych] to has a far better chance of attracting the search engines and thereby visitors than a static website that hasnt been updated for months or longer. Of course theres more to what is [link widoczny dla zalogowanych] known [link widoczny dla zalogowanych] as search engine optimization than just relevant, growing content, but [link widoczny dla zalogowanych] this is a big part [link widoczny dla zalogowanych] of it. Online promotion efforts also focus on elements such as the actual design, a reduced use of HTML, meta tags, post titles, navigation, text headings and the like.
Author marketing professionals typically have the resources to perform [link widoczny dla zalogowanych] excellent design and optimization work for their clients. They also have the expertise to create the kind of website, to which the writers blog readers will be sent, that has a powerful [link widoczny dla zalogowanych] sales message, [link widoczny dla zalogowanych] written and formatted in a way that has been proven to be effective.
So, does a writer need a blog when doing author marketing? The answer to that question today is like the answer a few years ago to the question, Does a company need a website? An author needs every tool he or she can get in order to win in the highly competitive book-sales market. This is why so many turn to professional book publicists who have taken many authors down the road to success and who understand the inner workings of the publicity game and the book industry itself.
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