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Walter Murphy
Submitted 2013-07-21 16:30:01 It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines.
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SEO for Newspapers?
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Lead, Don't Shove
The same applies when writing copy for your site. There's more than one reason to include keywords in your copy. The primary one is not the engines...it's your site visitors. Strategic keyword placement helps guide your visitors to the information, products or services they are looking for. Don't shove keywords in everywhere you think you can possibly fit them. Instead, use keywords to lead your visitors in the right direction.
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