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There are different opinions [link widoczny dla zalogowanych] on whether you should write long copy or [link widoczny dla zalogowanych] short copy for the best results. While it's completely up to you to choose the length of the copy, research shows that long copy always outperforms the short copy. This is mainly because people want a lot of information before they buy a product. But you can give away a short version of your copy for all those people who won't want to go through the whole thing.

It's a good idea to aim at making people feel secure about doing whatever you want them to do. In other words, you have to remove their defenses against buying something by making them feel comfortable. When you can do this, you can easily make the sale.
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